Search Engine Optimisation


The best place to put your call to action on a website

Where’s The Best Place To Put Your Call To Action?

Key Takeaways •  Match Placement to Commitment Simple offers work well above the fold, while complex or costly offers need context before asking for action. •  Follow Narrative Flow Position CTAs right after high-persuasion sections like proof points, feature lists,...

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Mobile friendly website

“Mobilegeddon” April 21 – Are You Sorted?

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it...

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