All the marketing basics for a luxury boat business
Aluka Boat Co. approached the Web Revolution team to create a premium website design, business cards, email signatures and brochures to promote their new line of overnight luxury family fishing boats in preparation for the 2023 Hutchwilco Boat Show at Auckland Showgrounds.
A lush new website full of details without the clutter
The brief from the client was to create a great looking website that is simple and to the point. There are a lot of specifications to cover and features to highlight but they did not want that to mean a busy cluttered website.
Images of the boats out in the water are the feature but it was also important to convey the benefits of the forward-facing cabin, New Zealand manufacturing and hull warranty. For this we created a 10 year warranty badge that is featured throughout the website and other marketing materials.
Elegant Business Cards
We chose a deep rich navy blue colour to compliment the gold logo and together they create a premium look for the brand. This navy blue and gold colour palette is carried over from the website into all of the other marketing collateral that our team created for Aluka Boat Co. including these simple yet stunning business cards.
Informative A4 Brochures
In preparation for the boat show, we created double-sided A4 brochures to promote the boats and leave a lasting impression. One brochure was designed for each of the boats and includes the key features and specifications that are important to the decision making process. The brochures can be easily handed out to prospective customers at the upcoming boat show.
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