Elevating The Drain Company's Digital Presence
The Drain Company is a trusted, family-run business providing fast, efficient, state-of-the-art drainage solutions across the entire Auckland region. As Master Drainlayers with a core focus on 24/7 emergency response, their previous website needed to be brought up to speed to reflect the urgency and reliability of their service.
Web Revolution was brought in to design and build a new mobile-responsive site that champions their unique selling points and puts immediate action at the forefront of the user experience.
A Darker Mood for Impactful Design
The primary goal for the new website was to create a modern, high-impact online presence—one that clearly communicates The Drain Company’s wide array of services and reliable, quick response capability. This involved shifting the entire aesthetic from the previous white layout to a darker, smarter mood that prominently features the client’s brand.
The brief included making the company logo significantly larger for instant brand awareness and incorporating high-quality, authentic photos of the team and fleet, including icons over a parallax image for dramatic effect the client loved.
To facilitate immediate service, the site is focused on clear, urgent calls-to-action with strong, emotive words like fast, now, quick, and reliable. The new structure also expands the focus on key services, from Drain Unblocking and CCTV Inspections to Vacuum Services and Flood Response, while featuring the Drain Company Guarantee, integrating a live Google reviews feed, and providing fixed social media links and instagram feed for enhanced engagement.
Custom A4 Promotional Flyer Design
Following the website build, we were tasked with creating a compelling A4 one-page promotional flyer for The Drain Company. The purpose was to design a visually impactful poster to accompany an Eco Store Hamper they provided for the Coatesville Ag Day Silent Auction, ensuring strong brand visibility as the sponsor.
Showcasing Services and Reliability
The design brief required the flyer to encapsulate the business as a whole while maintaining The Drain Company’s established branding, fonts, and colour palette. We incorporated key elements including:
- Strong Imagery: Featuring a bold header banner (similar to the website image for consistency and brand recognition) and high-quality visuals of the fleet and team to convey professionalism.
- Service Icons: Using clear icons as a bulleted list of core services: Drain Unblocking, CCTV Inspections, Septic Tank Cleaning, Drain Repairs, and 24/7 Emergency Callouts.
- Unique Selling Points: A concise list highlighting the “Why Choose Us” factors: Fast, reliable service, experienced team, competitive pricing, and full certification.
- Clear Call to Action: Making the website and phone number large and bold for immediate contact.
- Prominent Availability: Emphasizing the key message: Serving Auckland 24/7.
This custom-designed flyer provided a cohesive visual piece that reinforces brand recognition and clearly communicates the depth of The Drain Company’s services and commitment to reliable customer care.
Ongoing Digital Marketing Strategy
Beyond the website launch, Web Revolution is supporting The Drain Company with an ongoing monthly marketing plan designed to ensure sustained digital growth and lead generation.
A key component of this strategy involves continuous Search Engine Optimisation (SEO) work, focusing on content expansion and local visibility. We are currently in the process of setting up and structuring the new Blog section. This platform will be critical for creating valuable, searchable content that targets long-tail keywords, captures organic traffic, and further establishes The Drain Company as the authority in Auckland drainage solutions.
This continuous effort is aimed at improving search ranking performance and maximising the visibility of their vital 24/7 service.
