Elevating a Water Infrastructure Leader with a Modern Website and Logo Refresh
Promains is a leading supplier of specialist piping systems, fittings, and infrastructure products across New Zealand, supporting water reticulation, civil construction, and industrial projects. To match their position as an industry leader, they needed a modernised digital presence that presents their extensive product catalog clearly and instills immediate confidence in engineers, contractors, and project managers. Web Revolution was brought on to revitalise their online footprint and refine their corporate identity for the modern market.
A Streamlined Product Hub for Civil Infrastructure
The new website build presents Promains’ comprehensive product offering in an intuitive, highly scannable structure. Designed with both trade clients and prospective partners in mind, the website provides quick access to technical data sheets, product specifications, and category navigation. By combining clean imagery, streamlined technical SEO, and strong calls-to-action throughout, the site serves as a powerful sales and informational tool built to support Promains’ continued growth across New Zealand.
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Structured Product Catalog: Categorised layout that allows trade clients to easily browse specialist piping, fittings, and water reticulation products with minimal clicks.
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Technical Resource Integration: Easy access to crucial product specifications, technical data sheets, and compliance documentation directly within category and product pages.
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Streamlined Quotation & Contact Paths: Prominent calls-to-action and direct inquiry forms designed to convert high-intent traffic into active project leads.
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Clean & Modern User Experience: A mobile-responsive layout featuring high-quality product imagery, clear typography, and modern visual spacing that aligns with their updated brand identity.
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Speed & Technical SEO Infrastructure: Optimised site performance, fast-loading media, and foundational SEO structures to ensure strong search visibility across civil construction and water infrastructure keywords in New Zealand.
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WEBSITE AFTER:
Modernising the Visual Identity
A key focus of this transformation was updating Promains’ overall brand identity to reflect a cleaner, more corporate aesthetic. The old logo featured outdated cyan and red typography that no longer projected the high-end professionalism of the business. We modernised the logo by transitioning to a sleek black wordmark paired with a refined, vibrant blue water droplet icon, a subtle nod to their core fluid and water management solutions that feels far more professional and contemporary.
LOGO BEFORE:
LOGO AFTER:
