On a Mission to Make NZ Predator Free
National Traps, a division of National Springs, is dedicated to New Zealand’s Predator Free 2050 initiative. Their mission is simple: to get reliable, high-quality, certified traps into the hands of conservationists and everyday New Zealanders at an accessible price point, ultimately increasing the density of traps on the ground. Web Revolution was engaged to create a comprehensive new brand identity, including a logo that mirrors the parent company, National Springs and business card design, along with a modern, informative website to champion this cause.
A Visual Website Designed for Information, Orders, and Conservation Inspiration
The new website is built to be a primary source of information, a sales tool with a product focus. It clearly promotes that the National Traps products are tested and certified by linking to testing reports and a dedicated ‘Certified Traps’ page, which features the NAWAC testing guideline information.
A visually rich website design heavily features predator control in both text and imagery. It is rich with photos of stunning New Zealand landscapes, native birds, and conservation efforts, reinforcing the brand’s core purpose.
A vital link is established between the National Springs and NZ Traps websites leveraging the parent company’s years of consistent supplier relationships and expertise. The site also promotes the use of solar power on the National Springs facility, highlighting the company’s commitment to a lower carbon footprint and “going green.”
A New Look Reflecting Kiwi Conservation
The project involved refining the brand identity starting with the logo. We utilised the most recent design of the National Springs logo but featuring a silver fern motif, maintaining the original font. Our team then created a complete logo asset pack for consistent use. Once the new website’s visual direction was established, business cards were designed to align with the new look.
