Establishing a Powerful Digital Foundation
Accurate Costings did not have a website that promoted their essential quantity surveying services, helping builders, architects, and homeowners ensure their construction projects are financially sound.
Web Revolution was approached to design a brand new website that accurately reflected their expertise as Quantity Surveyors. Our brief was to create a professional, visually impactful website that establishes the Accurate Costings as expert partners who manage the complex financial landscape of construction.
Design and Build: Elevating Accurate Costings' Online Presence
The brand new website design prioritised visual appeal to create a casual, high-impact user experience. The aesthetic direction required high-quality, authentic photography, using unique coastal homes (Omaha, Matakana style) and relaxed, professional staff photos to capture a laid-back, lifestyle-driven vibe.
Functionally, we implemented features like accordion FAQs to include necessary, comprehensive information for SEO and in-depth user reference without cluttering the clean layout. The homepage immediately introduces the firm with the statement: “Redefining Quantity Surveying – more than just a construction cost consultant,” driving immediate action with prominent calls-to-action for builders, architects, and owners.
Ongoing Online Marketing Strategy
Web Revolution supports Accurate Costings with a continuous monthly marketing plan focused on foundational SEO and robust local search visibility, beginning with comprehensive keyword and competitor research. A major initial focus was the optimisation of the Google Business Profile, claiming and optimising the Bing Places for Business listing and setting up a dedicated LinkedIn company profile to target professional clientele.
